Hiii guys, today I am going to share my knowledge of local search engine with all of you. Local Search engine is a trending buzzword. Organizations across the globe have realized the importance of using local search engine for visibility. It can help businesses get web traffic from diverse sources. A novel digital marketing technique, it is proved that local search engine has immense potential for businesses.

What is local search engine and why is it important?

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.Search engines and directories are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations.

The local search business in India, by all means is still ‘lopsided with only few players able to make a mark, and monetize their service. Here is a roundup of what local search business players are up to.

There are various local search engines available like Advmart, Justdial, Asklaila, Yahoo Local, Metromela, Burrp! Etc. they help customers to get their desired search whether it is any business name or their product. It is the most powerful tool to get the direct connection with the customers.

Local Search Engines have many benefits like: -

  • Help businesses show up on the map
  • Outrank their competitors on the map
  • Get Found With The Buyer’s Intent
  • Have Your Business Information Displayed In The Knowledge Graph
  • Make Users Interact With Your Business Through Website Links And Phone Calls
  • Positive Reviews Will Outrank Competitors With New Search Result Filters

Hope all of you will get the good knowledge by reading this blog about Local Search Engine, thanks for reading my blog.